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Revenue and Cost Management for Tourism, Events and Hospitality
  • 2

  • Course Code:
  • University: Glasgow Caledonian University
  • Country: United Kingdom

1.0    Executive Summary

The study is about the proposed investment of US $2.1 million for the development of arena. This requires development of strategic initiative with significant economic and environmental implications for region.

It is designed for accommodation of 3,000 standing for performances along with 800 for seated conferences. It is required for handling versatile spaces for presenting unique opportunity for economic growth and sustainable tourism development.

The economic impact analysis describes multifaceted approach. This requires handling historical financial data, market research and attendance patterns. It includes project substantial direct economic impacts through ticket sales, venue rentals and associated services.

Indirect economic impacts are anticipated through increased demand for local goods and services, job creation and enhanced tourism.
This requires ensuring environmental responsibility for development that incorporates eco-friendly practices.

The energy-efficient systems to waste reduction initiatives includes operation for focusing on sustainability. Metrics includes energy consumption, waste reduction rates and following sustainability certifications that will measure environmental impact of facility.

It includes compelling rationale for government investment that highlights substantial economic returns along with commitment to environmentally sensitive operations. The proposed facility emerges as catalyst for regional development to be aligned with economic prosperity with ecological responsibility.

2.0    Introduction 

The proposal for arena development requires government investment of US $2.1 million. It presents opportunity for regional advancement. It includes capacity of 3,000 for performances and 800 for conferences across four versatile spaces. The project aims to become cornerstone in tourism development.

The management report highlights strategic approach for calculating the economic value and return to the region. It outlines blueprint for incorporating environmentally sensitive practices into the operation. This required focusing on dual commitment to economic prosperity and sustainable development. The investment holds promise of fostering cultural vibrancy, economic growth and ecological responsibility in region.

3.0    Proposed Economic Impact Criteria 

It includes understanding economic impact of arena development and it includes criteria that are required to be considered. The proposed economic impact criteria include:

Direct Economic Impact:

It includes detail for providing immediate economic benefits generated by project like job creation, increased business activities and income generation. This requires calculating direct spending within the facility, including ticket sales, concessions and rental fees for exhibition spaces.

Indirect Economic Impact:

This includes the assess to secondary economic effects resulting from the project like supply chain activities, increased demand for goods and services and creation of indirect jobs (Yu, Cole and Chancellor, 2018). It considers multiplier effect to estimate dollar spent in facility circulates through the local economy.

Employment Generation:

It includes number and types of jobs created by project both direct and indirect employment opportunities. It evaluates quality of jobs and impact on local employment rates.

Tourism and Visitor Spending:

This describes potential increase in tourism due to events and conferences hosted at facility. It estimates number of visitors, average length of stay and spending on accommodations, dining, transportation and other local services.

Tax Revenue Generation:

It projects additional tax revenues generated for local government through sales taxes, property taxes and other relevant taxes. This assesses the fiscal benefits to the region as a result of project.

Infrastructure Development:

This requires consider infrastructure improvements and developments associated with project and evaluate long-term impact on community.

Social and Cultural Impact:

This requires considering social and cultural contributions of facility to the community like increased access to arts and entertainment, community engagement and cultural development.

Financial Viability:

It can evaluate financial sustainability of project by analysing revenue streams, operating costs and potential risks. This requires considering ability of facility to attract and retain events and conferences over the long term.

Environmental Sustainability:

It incorporates measures of environmental sensitivity, including energy efficiency, waste management and eco-friendly practices of project. It describes long-term environmental impact and benefits of the facility (Woo, Uysal and Sirgy, 2018).

Community Engagement and Stakeholder Involvement:

It includes highlighting strategies for community engagement and involvement in decision-making processes. This requires addressing concerns and expectations of local residents and businesses.

4.0    Methodology for calculating Economic Impacts in Year 3 of Operation

1. Direct Economic Impact Calculation:

Identify the primary revenue streams: ticket sales, rental fees, concessions, etc.
Use historical data from the first two years of operation to estimate average annual revenue growth.
Project the expected revenue for Year 3 using the growth rate.
Direct Economic Impact=Projected Revenue in Year 3−Projected Revenue in Year 2
Direct Economic Impact= $4million − $2million Direct 
Economic Impact=$2million

2. Indirect Economic Impact Calculation:

Analyze the multiplier effect, representing the indirect economic activity generated by each dollar spent within the facility.
Use the calculated multiplier to estimate the total indirect economic impact.
Indirect Economic Impact=Direct Economic Impact × Multiplier
Direct Economic Impact=$2million (Assumed value for illustration)
Multiplier=2Multiplier=2
Now, we substitute these values into the formula:
Indirect Economic Impact=$2million×2Indirect Economic Impact=$2million×2
Indirect Economic Impact=$4 million Indirect Economic Impact=$4million

3. Employment Generation Calculation:

Determine the number of direct jobs created by the facility.
Consider the indirect employment created through related industries.
Estimate the total jobs generated in Year 3.
Formula:
Total Jobs Generated=Direct Jobs + Indirect Jobs
Direct Jobs=100 Indirect Jobs=50Indirect Jobs=50
Now, we substitute these values into the formula:
Total Jobs Generated=100+50Total Jobs Generated=100+50
Total Jobs Generated=150Total Jobs Generated=150

4. Tourism and Visitor Spending Calculation:

Use historical data to estimate the growth in the number of visitors.
Determine the average spending per visitor.
Calculate the total tourism-related spending.
Formula:
Tourism Spending=Average Spending per Visitor × Projected Number of Visitors in Year 3
Average Spending per Visitor=$200 Projected Number of Visitors in Year 3=10,000Projected Number of Visitors in Year 3=10,000
Now, we substitute these values into the formula:
Tourism Spending=$200×10,000Tourism Spending=$200×10,000
Tourism Spending=$2,000,000Tourism Spending=$2,000,000

5. Tax Revenue Generation Calculation:

Identify relevant tax rates and apply them to the projected direct and indirect economic impacts.
Formula:
Tax Revenue=(Direct Economic Impact + Indirect Economic Impact)×Applicable Tax Rate
Direct Economic Impact=$2million 
Indirect Economic Impact=$4 million Indirect Economic Impact=$4million 
Applicable Tax Rate=0.1Applicable Tax Rate=0.1 (Assumed tax rate of 10%)
Tax Revenue=($2 million +$4 million)×0.1Tax Revenue=($2million+$4million)×0.1
Tax Revenue=$600,000Tax Revenue=$600,000

6. Environmental Sensitivity Measurement:

Assess energy efficiency, waste management, and eco-friendly practices implemented in the facility.
Utilize environmental impact assessment tools to measure the facility's ecological footprint.

7. Calculation of Environmental Impact Index:

Assign weights to different environmental factors (e.g., energy consumption, waste production).
Use a weighted average formula to calculate the Environmental Impact Index.
Formula:
Environmental Impact Index= Total Weights ∑ i=1 n (Weight i ×Environmental Factor i )
Environmental Impact Index=0.4+0.3+0.2(0.4×7)+(0.3×8)+(0.2×6)
Environmental Impact Index=2.8+2.4+1.20.9Environmental Impact Index=0.92.8+2.4+1.2
Environmental Impact Index=6.40.9Environmental Impact Index=0.96.4
Environmental Impact Index≈7.11Environmental Impact Index≈7.11

5.0    Yield Management – proposed operation and use h 

1. Overview of Yield Management:

The yield management is pricing strategy that aims to maximize revenue by adjusting prices based on demand that allows for optimization of resource utilization. It includes implementing yield management is crucial for optimizing revenue potential of arena. This involves dynamic pricing, strategic promotions and resource allocation based on demand fluctuations.

2. Methodology:

This requires Implementing dynamic pricing model for tickets, rental fees and other services. It is based on factors like event popularity, time of day, day of the week and seasonality. This requires designing promotions and discounts strategically to fill seats during off-peak times and events for stimulating demand during slow periods (Alrawadieh, Alrawadieh and Kozak, 2019). This requires utilize advanced reservation systems to encourage early bookings for offering discounts for customers that book well in advance.

3. Data Sources:

Historical Attendance Data: It analyses attendance patterns and historical data from similar venues to understand peak and off-peak periods.
Data Source: https://www.eventbrite.com/
Market Research: This conduct market research to identify customer preferences and peak times for events, and pricing strategies employed by competitors.
Data Source: https://www.surveymonkey.com/
Ticketing System Data: It uses data from ticketing system to track purchasing behaviours for events, and optimal pricing strategies.
Data Source: https://www.cvent.com/

4. Financial and Economic Calculations:

The projection of revenue describes the stream for revenue for considering pricing scenarios and attendance projections. This requires the use of historical data and market research for describing estimates. The analysis is required for estimation of operational costs for marketing expenses. It is important for revenue gains for the development of yield management strategies. It can help in describing financial returns for government investment at initiation state of US $2.1 million.

5. Environmental Sensitivity in Operation:

This includes use of energy-efficient technologies for lighting, heating, ventilation and air conditioning systems. It is required to minimize environmental impact for daily operations. This requires considering development and implementation for waste reduction and recycling programs in the facility. This ensure that vendors should follow environmentally friendly practices.

6. Measurement of Environmental Impact:

The metrices for energy consumption can help to measure and track energy consumption for benchmarks and industry standards. This requires monitoring volume of waste generated and percentage that can be recycled that can help in aiming for continuous improvement (Mishra et al. 2020). The certification includes recognized environmental certification that is required to demonstrate commitment for ensuring facility to sustainable practices.

7. Monitoring and Adaptation:

It can help in establishing continuous monitoring and evaluation for development of yield management strategies that can be impact economic impacts and environmental initiatives. This required implementation of pricing and operational strategies for describing assessments and changes in market condition.
 

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References 

Alrawadieh, Z., Alrawadieh, Z. and Kozak, M., 2019. Exploring the impact of tourist harassment on destination image, tourist expenditure, and destination loyalty. Tourism management, 73, pp.13-20.
Mishra, S., Sinha, A., Sharif, A. and Suki, N.M., 2020. Dynamic linkages between tourism, transportation, growth and carbon emission in the USA: evidence from partial and multiple wavelet coherence. Current Issues in Tourism, 23(21), pp.2733-2755.
Woo, E., Uysal, M. and Sirgy, M.J., 2018. Tourism impact and stakeholders’ quality of life. Journal of Hospitality & Tourism Research, 42(2), pp.260-286.
Yu, C.P., Cole, S.T. and Chancellor, C., 2018. Resident support for tourism development in rural midwestern (USA) communities: Perceived tourism impacts and community quality of life perspective. Sustainability, 10(3), p.802.

Revenue and Cost Management for Tourism, Events and Hospitality

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