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Service marketing focuses on the sale of intangible services. That means it doesn't promote any physical commodity, instead intangible services that do not have a physical structure. It focuses on building strong strategies needed for their promotion.
It happens by understanding the customer needs, having strong communication, working on feedback and coming up with offers for target audiences. It works on enhancing the pricing, sales, and distribution which results in scalability.
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This aspect of marketing has gained significance in recent years. It encourages the use of email, and coming up with trendy headlines and catchy lines to increase the customer base. It is a strong way to keep in touch with customers and potential customers.
This involves the use of visuals like images, videos and social media like Instagram and Twitter to promote a brand's products. It is a potential technique in the given tech environment.
Customer Satisfaction: This topic covers all the essentials to determine customer satisfaction with a particular service. It takes, analyses and comes out with solutions that can improve the experience.
Differentiation and Positioning: It focuses on building techniques that will establish a distinctive image for the brand and its special offers in the market. It sets a unique selling price in the competitive market.
Design and Innovation: Innovation leads to fresh designs which comes to a handful in creating positive experiences. It works on the feedback and suggests user-centric solutions to better their experience.
Customer Complaint Handling: It addresses the grievances faced by customers on the failure of the services. It comes up with recovery strategies and figures out how to retain trust and loyalty.
Customer Engagement: It focuses on retaining a strong communication flow between the business and customers. It works on relationships, engagement strategies and the use of technology for long-term relations.
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We explain topics like Product, Pricing, promotion, and workplace.
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Samuel is an expert in digital transformation techniques and holds a Ph.D. in business administration. In his articles, he examines how the banking, healthcare, and retail sectors are redefining consumer experiences via the use of digital technologies. He does this by examining case studies and creative solutions.
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